GRNOBL'S LAND LIGHT STRATEGY
OUR FOCUS IS ON DELIVERING JUST IN TIME LOT INVENTORY
Grnobl's land light strategy is designed with today's home builder in mind. Whether you need financing for work in process lot inventory, land banking for finished lots, development services, or construction management, Grnobl has you covered.
BUILT FOR TODAY'S HOMEBUILDERS
In 2022 the Joint Center for Housing Studies of Harvard University stated the "fewer existing homes were available for sale in January 2022 than at any point since the late 1990s." To address this issue, Grnobl focuses most of its efforts on the finance and development of "just in time" residential lots for production homebuilders.
Our involvement - what we do
Our team has decades of experience in development, construction, engineering, finance, law, and architecture. Grnobl has become the preferred partner of some of the Nation's most respected homebuilders.
OUR SERVICES
In today's world, homebuilders need lots at specific times. Our expertise and resources enable you to access just in time lot inventory and grow your core business, allowing you to focus on what you do best - building homes.
DEVELOPMENT
We have the experience to take your project from raw land to finished lots regardless of the challenges that arise.
FINANCE
We have the resources to help grow your lot inventory while increasing your bottom line.
CONSTRUCTION
Our experience in the construction industry sets us apart from our competition.
OUR PROCESS
GRNOBL'S LAND LIGHT STRATEGIES
GRNOBL DELIVERS FINISHED LOTS WHEN BUILDERS NEED THEM
Grnobl's team has constructed projects across the Western United States with a primary focus on Utah for decades. Grnobl focuses on projects with the following characteristics:
- Paper and finished lots are under contract to be acquired by a public or leading private homebuilder
- The project has sufficient scale to attract capital and takedowns are structured to maximize project IRR while reducing market exposure, attractive project and investor IRR's with monthly distributions when possible
- The potential for repeat land development deals with builders. For example, Grnobl has had project going with DR Horton on a consistent basis for over six (6) years.
STEP 1
Grnobl banks raw land that is in the process of being entitled with any risk mitigated by use as a right and significant builder participation in the form of non refundable deposits and expenses.
STEP 2
Grnobl, through a separate SPE, purchases phases ready for construction and funds the construction of horizontal improvements serving in the capacity of developer.
STEP 3
Grnobl holds finished lots in exchange for monthly or quarterly option payments until scheduled take down dates occur. This enables the builder to keep lots off its balance sheet until the builder is ready to pull a building permit.
INVESTORS AGREE
grnobl is the place to invest in real estate
"Grnobl knows how to develop and finance real estate. They delivered greater than projected returns despite a dramatic market shift in the middle of a project I invested in with them. If you’re looking for a place to invest in real estate development, this is it.”
Bridger Thomas
Nilsen Ventures/Greenix/Ivy City Co.
“My experience investing with Grnobl was first rate. They delivered on every promise, exceeded originally projected returns, and provided options along the way suited to my specific goals as a real estate investor.”
Blake Murray
CEO and Co-founder - Divvy
“Grnobl is the type of group every investor seeks. They find ways to get the job done regardless of the market and deliver on their promises . . . or exceed them.”
Hansen Ringer
Managing Director - Sepio Capital
“After investing with Grnobl on various projects over two decades and being invested continuously with them for the past six years, I can confidently say that Grnobl is the place to invest in real estate. Their team has delivered returns at or above their targets on every project in which I’ve been involved, regardless of market conditions. Grnobl has earned my trust and continues to do so as they work to deliver on their commitments to not only the Nations’ largest builders, but also to their investors.”
Alan Lake
IC Group
MEET THE GRNOBL TEAM
aj green
principal
AJ is a co-founder of Grnobl Capital, L.C. d/b/a Grnobl Land Co. and has served as the sponsor and general partner of numerous successful real estate development projects over the past decade. He started his career finishing concrete and operating heavy equipment before working for seven years as an attorney at Ray, Quinney & Nebeker, P.C. where he was a member of the real estate and construction sections and served on the recruiting committee, and also worked as chief legal officer for a regional senior housing and healthcare company for over four years.
AJ received his law degree magna cum laude from the J. Reuben Clark Law School at Brigham Young University where he attended on a merit scholarship, served as lead note and comment editor of the law review, and was the two-time recipient of the J. Reuben Clark Award. He earned a bachelor’s degree in Civil Engineering from the University of Utah where he attended on a full tuition scholarship. AJ is currently the president of Mueller Park Baseball, Inc., a Utah 501(c)(3) non-profit that operates a little league baseball program in Bountiful, Utah. When he’s not developing lots for home builders, AJ enjoys golf, skiing, and spending time with his wife Adrienne and their five children.
BROCK LOOMIS
PARTNER
As a Partner at Grnobl, Brock brings over 18 years of real estate development experience, driving innovative and impactful projects. With a Bachelor’s degree in Civil Engineering from the University of Utah and a Professional Engineer license, Brock’s strong technical background enhances his work as a developer.
Brock began his career in Land Development Engineering, where he gained deep expertise in site development and infrastructure. His focus soon shifted to full-stack real estate development, where he has led key initiatives in acquisition, entitlement, design, construction management, and strategic partnerships. Overseeing projects with a combined value of more than one billion dollars, he has been instrumental in shaping successful developments.
His career highlights include being recognized as one of Utah Business Magazine’s 40 Under 40, as well as serving as Managing Director of J. Fisher Companies, where he led the development of thousands of multifamily, single-family, and townhome units, along with a wide range of mixed-use, industrial, and commercial projects. Brock’s deep knowledge of entitlement and development processes, combined with his leadership skills, positions him as a key influencer in executing high-impact development opportunities.
Outside of work, Brock loves traveling, cheering on his kids at their sports games and hobbies, skiing/snowboarding, and mountain biking with his wife and their four children.
JARAN NICHOLLS
PARTNER
With over 15 years of experience in land development and engineering, Jaran Nicholls has earned a solid reputation in Utah’s homebuilding industry. Graduating with a Civil Engineering Degree from the University of Utah, he began his career working in various engineering roles at some of the most respected firms in Utah.
After gaining foundational experience in engineering, and earning his Professional Engineer certification, Jaran transitioned to Land Development Manager at Edge Homes. During his tenure, he helped the company increase its home building production from 200 to over 2,000 units annually. His expertise in collaborating with city councils, planning commissions, and engineering firms has been key to his success in developing some of the largest and most complex master-planned communities in fast growing and competitive markets.
Outside his professional life, Jaran enjoys skiing, mountain biking, and spending quality time with his wife and four children.
SAM PUGSLEY
land and FINANCE associate
Before joining the Grnobl team, Sam honed his skills at Brighton Communities, where he played a pivotal role in a range of critical activities, including sourcing, underwriting, entitling, and orchestrating the management of both single-family and multi-family projects. His contributions were instrumental in Brighton Communities’ expansion into Utah County, establishing him as a key driver behind the company’s growth and success.
Sam also has a solid academic foundation having earned a Finance degree from Brigham Young University, with a focus on real estate. Currently, Sam holds the position of Director of Finance at Grnobl, where he spearheads the financial analysis for land banking initiatives. His keen financial insights and analytical prowess are pivotal in guiding land projects toward profitability and sustainable growth.
Outside of his professional pursuits, Sam leads a well-rounded life. He is an avid runner, an avid reader, and a passionate basketball enthusiast. Most importantly, he cherishes quality time with his wife and two children.
JON GALBRAITH
ARCHITECture | entitlement
Jon brings 17 years of experience in various building types and over the past 5.5 years has focused on Urban projects in the Salt Lake area. In this time, he has pushed the envelope of good urban infill design on various townhome, commercial, and multi-family (apartment and condo) projects in Salt Lake City along the Wasatch front.
Jon focuses on modern design and pairs it with great attention to detail. This attention to detail renders fresh new projects to existing neighborhoods that compliments the existing urban fabric yet, provides a new modern look. He believes that every individual deserves the right to dwell in a well-designed space so therefore, good design should be the primary driver on every project regardless of scale, scope or budget. Grnobl is a founding owner of Element Design Collective, which is operated by Jon Gailbraith. Jon and the Grnobl team have worked on numerous projects across the State for various builders including Alchemy Development and Design, DR Horton, and Pulte Homes.
Jon has a Bachelor’s Degree in Architectural Studies and Masters of Architecture from the University of Utah, and a Certificate of Theory and Historic Preservation.
current and completed projects
western acres
tooele, utah
Builder DR Horton
eagle point
eagle mountain, utah
Builder DR Horton
coal creek townhomes
cedar city, utah
Builder Alchemy Design & Development
CRIDDLE FARMS
SYRACUSE, utah
Builder DR Horton
EAST FARMS
BOUNTIFUL, utah
Builder The Boyer Company
VIRIDIAN FARMS
SALEM, utah
Builder DR Horton
farmington greens
farmington, utah
Builder Various Builders
